WIRED Conference: ‘Think Bigger’ to See Business Success.

WIRED Conference: ‘Think Bigger’ to See Business Success.

by Mindy Powers
For many business leaders, a willingness to embrace new technologies and big ideas is key to seeing success in their organizations.  

This message was emphasized recently at the annual WIRED Business Conference in New York, which centered on the theme “Think Bigger” and discussed ways to reinvent business with the help of new technologies.  

A diverse lineup of speakers, all of whom have seen great success thanks to their ambition and readiness to think beyond the present, shared stories and ideas to help inspire attendees “think bigger” when it comes to their own businesses.  

Were you unable to attend the conference this year? Here’s a look at some of the highlights:  

Marissa Mayer, president and CEO of Yahoo!: Mayer talked about the challenge of luring people back to Yahoo! from a host of other sites — Google, Facebook, and Twitter, for instance — for daily Web use such as email, news, finance, and photos. “My job as an executive is to play defense so the team can play offense,” she said.  

Neil Blumenthal, co-founder and CEO of Warby Parker: Blumenthal talked about the need for listening to your audience when crafting a company mission. He shared his experiences working in a nonprofit before starting his eyewear company and how that helped shape his perspective. One tweeter took note: “U won’t be able to hire talented people over next 10 years unless ur a mission-driven company – Neil Blumenthal, Warby Parker #wiredbizcon”  

Jonah Peretti, founder and CEO of BuzzFeed: Peretti gave insights on how his company has become a leader in viral content. “We think that sharing is the highest bar of quality, more than a click, more than a page view,” he said. “You’re often giving people a piece of content with something missing, and it’s what people add in the status update that fills it in.”  

Clive Thompson, Author of “Smarter Than You Think: How Technology Is Changing Our Minds for the Better”: Thompson shared his thoughts about big ideas. He said that big ideas aren’t particularly rare, and don’t come from a single person in a vacuum. “Big ideas are often discovered by several different people at the same time,” he said.  

Paul Jacobs, chairman and CEO of Qualcomm: Jacobs focused on Internet of Things technology, and how it is changing the world. He explained how devices are so interconnected that soon everything will be connected to everything and everyone else. For example, our phones make us feel constantly connected to our family and friends, not because we’re always talking and texting, but because we know they’re always reachable.  

In what ways are you thinking bigger — in technology and other areas — to achieve greater business success? How did the WIRED speakers influence you to look for new ways realize your business goals? If you missed the speakers at the conference, you can still watch their presentations online.  

Mindy Powers is vice president of business sales for the Western region and responsible for leading a sales organization that provides world-class communications solutions to global enterprises.